Selected Work

Before-and-after work for jewelry stores with real commercial pressure.

Diamond pendant product imagery

Heritage Fine Jewelry

Rebuilt product templates and removed six performance-heavy apps.

The store kept its editorial visual system while replacing page-builder sections with clean Liquid, native metafields, and a faster media strategy.

0.8sLCP
+38%CVR
-62%JS Weight
Luxury commerce portrait

Designer Atelier

Mobile-first purchase path for custom rings and appointment-led sales.

The restructure clarified product education, consultation CTAs, and checkout preparation for high-consideration mobile visitors.

98Mobile Score
+51%Lead Quality
0CLS